Communicating Sustainability: Marketing Challenges Workshop

Join SFS Creative Director Mairi Lowe for a talk and Q&A on marketing and communicating sustainability. Bring along your fashion and textile marketing challenges for us to explore and workshop ideas together!

Whether you are looking to maximise profit, raise awareness of sustainability issues or encourage behaviour change, an effective marketing and communications strategy is essential for any organisation. However, many individuals and small businesses working in fashion and textiles in Scotland don’t have the time or capacity to dedicate to marketing.

Are you a small business owner who needs a communications plan that fits into your busy schedule? Perhaps you run sewing workshops and don’t know which newsletter tool is best to use? Are you wondering if TikTok is really worth it? Maybe you are looking for suggestions on who to collaborate with to expand your reach?

If you have a marketing challenge you’d like help with, please join Mairi, a freelance Communications Consultant specialising in sustainable fashion in Scotland, for a short talk sharing her top tips and tools, plus a Q&A session where together we will explore ideas and workshop solutions, learning from one another.

There is a space in the registration form to share any marketing challenges or questions you have in advance.

EVENT FORMAT & ACCESSIBILITY

This event is being held online only. Parts may be recorded to share publicly after. Online through Zoom, you can choose to view an automatically generated live transcription.

If you have any accessibility requirements, please email Liisa at sustainablefashionscotland@gmail.com and we will do our best to help.

ABOUT MAIRI

Mairi Lowe is a Scottish Content Marketer, Systems Practitioner, MSc Social Innovation graduate and the Creative Director of Sustainable Fashion Scotland, based in Edinburgh. Through the Engage, Educate, Empower framework, her Fashion Management BA (Hons) research provides organisations in Scotland with practical steps you can implement into your own marketing strategy and communications in order to encourage more sustainable behaviour in fashion consumers. Read the ebook.

Mairi has worked as a freelance content marketer and communications consultant for sustainability-minded organisations over the last 5 years, including Scotland-based fashion and textiles businesses such as ALICAS, Ryan James Studio, and Zero Waste Design Collective. She also leads SFS’s marketing and communications strategy. In 2022 Mairi taught a Marketing, Design & Creativity module to first year International Marketing students at Glasgow Caledonian University, with a focus on sustainability and carbon literacy.

Focusing on sustainable fashion in Scotland, their research involves navigating complex challenges through a systems change perspective. Mairi is particularly interested in network weaving and the unstoppable power of community, relationships, and storytelling. She tries to weave hope, joy, kindness, and equity into everything she does.

The SFS Spring Gathering is part-funded by Creative Scotland’s Open Fund, made possible with funds from The National Lottery and Scottish Government.